Our story The team Trustees Marc Cave Marc Cave is a marketing industry entrepreneur. His areas of focus are Advertising, Social Media content, Film Production and Brand Strategy. He has founded and built UK creative agencies and international agency networks. His M&A experience includes 33 acquisitions, two global mergers and two sales. His advertising campaigns include Stella Artois “Reassuringly Expensive”, HSBC “The World’s Local Bank” and the long-running Tesco “Every Little Helps” which have won two IPA Effectiveness Grand Prix, two Marketing Society Grand Prix and two Campaign ‘Advertiser of the Year’ awards. He was part of the team which created the Relentless Energy drink, helping to build it in a JV with The Coca-Cola Company into a £75M brand in three years, and executive-producing two award winning feature-length documentary films for the brand in the process. Today he advises global corporates and third sector organisations on all aspects of their brand. Third sector clients include Norwood, Jewish Care, Grief Encounter, Camp Simcha and Action Against Abduction. His “Pearls” and “Remember Jewish Care” campaigns for Jewish Care helped to raise over £50M. Previously, he has produced campaigns for JNF, Nobel Peace Centre, Amnesty International and the Zoological Society of London. Through his support of South Hampstead Synagogue, he was introduced to the National Holocaust Centre and Museum in 2015 and has led the team producing the current branding and social media campaign for The Forever Project. A graduate of the UK’s largest advertising agency AMV, Marc served as Managing Partner of Lowe Howard-Spink, helping to make it the world’s most creatively awarded advertising agency, before subsequent roles as Lowe Group Global Strategy Director and founding President of Lowe Digital worldwide. He left employment to found and build independent content creation company Drugstore, which he sold in 2008. After completing his earnout, he co-founded the creative content company Green Cave People in 2011. He is a frequent writer about Social Purpose in business, an issue on which he is also a boardroom adviser. He has done business in every continent of the world, speaks French and German and has lived in London, Paris, New York and Jerusalem.